About Amelie Devizes Lingerie

Welcome to Amélie Devizes, a lingerie boutique with a difference.
Here, every woman is celebrated — with lingerie that’s made to fit beautifully, feel luxurious, and inspire confidence from the inside out.
We believe in slow fashion, kind conversations, and creating a space where everyone feels seen, supported, and completely themselves.
More than just lingerie — Amélie is about self-love, empowerment, and community.

What makes us the most uniquely wonderful lingerie boudoir in Wiltshire? It’s the feeling you get when you step inside...

About Us

Amélie — a lingerie shop with a difference.

Welcome to Amélie Devizes, where beautiful, high-quality lingerie meets inclusivity, kindness, and empowerment.

We believe that every woman deserves to feel sexy, confident, and utterly herself — no matter her shape, size, or stage of life.

At Amélie, we’re passionate about creating a space where women feel seen, supported, and celebrated. Whether you visit us for a fitting, a thoughtful gift, or simply a dose of self-love, you’ll always be met with warmth, honesty, and expert care.

Alongside our women’s collections, you’ll discover Little Amélie and The Gigi Edit — two special extensions of our world, inspired by Emily’s love for little ones and four-legged friends. From charming accessories and gifts to pieces that bring a touch of joy to everyday life, these collections sit beautifully beside our lingerie, reflecting the heart and personality of Amélie.

Our Mission

At Amélie Devizes, we recognise the importance of breaking down societal barriers and destigmatising conversations around sexuality and body changes. Our mission is to open up dialogue — encouraging people of all ages to discuss these topics openly, honestly, and without judgment. By doing so, we hope to nurture a more inclusive, compassionate, and understanding society.


What sets us apart is our commitment to body positivity and empowerment. We want every individual who walks through our doors to find lingerie that makes them feel sexy, confident, and truly themselves. Our well-fitting bras, luxurious lingerie sets, and exclusive silk collection are complemented by expert bra fittings and discreet post-surgery and mastectomy fittings.

We proudly cater to all body types, offering shapewear solutions, swimwear fittings, and personal styling advice designed to celebrate your shape — never change it.

Welcome to a lingerie shopping experience that goes beyond the ordinary — where confidence-boosting lingerie meets the empowerment of every woman.

Our Values

At the heart of Amélie is a belief in slow fashion — investing in pieces that are timeless, beautifully made, and designed to last. We choose quality over quantity, favouring craftsmanship, sustainability, and care for both people and the planet.

We celebrate diversity, inclusivity, and community, ensuring everyone who walks through our door feels welcome and valued. Amélie is more than just a boutique — it’s a place of connection, conversation, and confidence.

Because feeling good in your own skin isn’t just about what you wear — it’s about how you’re made to feel.

Reach out below to discover how we can support you...

Meet the team

  • Emily

    Emily — founder, lingerie lover, and eternal optimist.

    Currently undergoing treatment for triple negative breast cancer with lymph node involvement, Emily is using her journey to open conversations about body image, confidence, and the realities of change. Her strength and openness are at the heart of everything Amélie stands for — compassion, inclusivity, and empowerment.

  • Gigi

    Meet Gigi — our Shnoodle superstar.

    Head of Security, Chief Cuddle Officer, and occasional admin assistant, Gigi brings love and laughter to the boutique every day. She recently had a healthy litter of six gorgeous puppies — and three now work locally in Devizes too (in their own way, of course!).